So, your logo might be cute. Clever. Even memorable.

But your logo doesn’t shake hands. It doesn’t laugh at your clients’ jokes. It doesn’t listen to their challenges or celebrate their wins.

You do.

And that’s exactly why your brand needs more than just clean design and catchy copy—it needs you.

People Want to Know Who They’re Buying From

In a world full of AI-generated content, influencer marketing, and highly polished branding, what stands out more than anything?

Real people.

We’re wired for connection. Your audience doesn’t just want to know what you offer—they want to know who they’re doing business with. That means showing up not just as a logo or tagline, but as a relatable, trustworthy human being.

Even if you’re a little camera-shy (no shame), your presence can make the difference between someone clicking “contact” or moving on to a competitor.

Your Face Builds Trust

When potential clients see you in your brand photos, your marketing, and your content, they’re more likely to feel like they know you. And trust comes a lot faster when someone feels like they’ve “met” you—even digitally.

They’ll think:

Oh, she looks approachable.
I love her vibe—this is the kind of person I’d want to work with.
I feel like I can trust her with my business, my face, my product, my brand.

Your face is powerful. Not because it’s perfect (spoiler: no one’s is), but because it’s you.

A Personal Brand = Memorable + Magnetic

Here’s what happens when you show up as yourself:

Your messaging feels more authentic.

Your audience feels more connected.

Your brand becomes more memorable—because people remember stories and faces, not just fonts and color palettes.

When you hide behind a logo or stock photos, you're missing the opportunity to make a lasting impression. When you show up as the real deal? You become magnetic.

Bonus: 5 Easy Ways to Humanize Your Brand Today

1. Add a photo of yourself to your About page or homepage.

2. Use your voice—write like you talk, especially on social media and blog posts.

3. Tell a story about why you started your business or what you love most about your work.

4. Share behind-the-scenes content—photos of your workspace, your process, or even your cat (hi, Sonny B!).

5. Invest in brand photos that actually look and feel like you—not stiff, not corporate, but confident, relaxed, and real.

Ready to show up as the face of your brand?

Let’s create images that help you connect with your audience, grow your business, and feel proud of what you see when you show up online.
📸 Book your branding session today

Learn more about working with Amy!

Amy Crosby Photography serves Western Massachusetts and Southern New England. 413-827-6004.

Work with me!

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Beyond the Logo: Why Your Brand Needs a Human Touch

People Want to Know Who They’re Buying From

Your Face Builds Trust

A Personal Brand = Memorable + Magnetic

Bonus: 5 Easy Ways to Humanize Your Brand Today

Ready to show up as the face of your brand?

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