You’ve invested in beautiful brand photos—images that capture your personality, professionalism, and what makes your business unique.

But here’s a question I love to ask my clients after their session:

“Are your photos just sitting pretty… or are they actually working for you?”

Because great brand photography isn’t just about having nice pictures—it’s about using those images strategically to build connection, visibility, and trust.

So, if your photos have been gathering digital dust, here’s how to make them work a whole lot harder for your brand.

1. Use One Image Across Three Platforms (with a Twist)

Most business owners fall into one of two camps: they either underuse their photos or they post the same thing everywhere, word-for-word.

Here’s the trick: reuse your photos—but adapt the message for the platform.

Let’s say you have a great photo of you working at your desk. Try this:

Instagram: Keep it casual and conversational — “Where the magic happens 🪄 Anyone else have a coffee cup collection on their desk?”

LinkedIn: Make it professional and value-driven — “Behind the scenes of my client work today. Consistency in your visuals builds trust with your audience.”

Email newsletter: Tell a quick story — “This photo was taken on a Monday morning when I was mapping out my goals. Here’s what I learned about setting better priorities…”

Same image, three different conversations. That’s how you get visibility without being repetitive.

2. Add a Brand Photo to Your Email Signature and LinkedIn Banner

This one’s simple but powerful: show your face in more places!

💌 Your email signature is one of the most underused pieces of digital real estate. Add a small, polished photo next to your name—it instantly personalizes every message and reinforces your professionalism (plus, it makes your face instantly recognizable!).

💼 Your LinkedIn banner is another great spot for a strong brand image. Swap the generic stock photo for something that represents you—working with clients, speaking, or showing a product in action. It makes your profile feel cohesive and credible at a glance.

Pro tip: Choose one or two of your favorite horizontal images from your gallery. These are perfect for banners and headers.

3. Refresh Your “About” Page Photo Every 18–24 Months

Think about how much your business can evolve in two years. Your offers shift, your audience grows, your brand style evolves—and your visuals should reflect that growth.

If your current “About” page photo is two hairstyles, one logo, and a pandemic ago… it’s time for an update.

You don’t need a total rebrand every time, but refreshing your main brand image every 18–24 months keeps your online presence feeling current and trustworthy. Plus, it’s a great reminder to take stock of where your business is headed next.

Woman in black jacket and white pants stands in bright room with Capitol building visible through window.

Two people discussing content on a laptop in a modern office setting.

Bonus: Think Like a Strategist, Not Just a Poster

The key to getting the most out of your photos is to think beyond the photoshoot.

When you plan your brand session with strategy—knowing what platforms you use most, what stories you tell, and how you connect with clients—your images become versatile tools you can use again and again across every corner of your business.

That’s what I help my clients do. Because great photography isn’t just about what’s in the frame—it’s about what those photos help you achieve.

Ready to Get More Out of Your Brand Photos?

If you’re ready to make your visuals work harder (and smarter) for your business, let’s plan a brand session that gives you months of purposeful, scroll-stopping content.

📸 Let’s chat about your next personal brand shoot.

Learn more about working with Amy!

Amy Crosby Photography serves Western Massachusetts and Southern New England. 413-827-6004.

Work with me!

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How to Make Your Brand Photos Work Harder for You

1. Use One Image Across Three Platforms (with a Twist)

2. Add a Brand Photo to Your Email Signature and LinkedIn Banner

3. Refresh Your “About” Page Photo Every 18–24 Months

Bonus: Think Like a Strategist, Not Just a Poster

Ready to Get More Out of Your Brand Photos?

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