Why Aren’t You Using Your Brand Photos? (And How to Fix That)

You’ve invested time and money into a brand photoshoot, and now you have a gallery full of stunning images. But... they’re just sitting there. Why? You’re not alone—many business owners find themselves in the same spot. Let’s break down some of the common reasons and how to overcome them.

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You’re Not Sure How to Use Them

It can feel overwhelming to figure out where to start. Should you update your website, create social media posts, or revamp your email marketing? The key is to start small: pick one area, like updating your “About” page or creating a series of Instagram posts, and build from there.

Pro Tip: Think of your brand photos as your visual toolkit. Use them to create a cohesive look across platforms—website headers, profile pictures, blog banners, and more.

The Photos Don’t Feel Like You

If your photographer didn’t take the time to understand your brand, the photos might feel generic or out of sync with your style. This can make you hesitant to use them.

Solution: Before your next shoot, communicate your vision, brand personality, and goals. When your photos align with your authentic self, you’ll feel excited to share them.

You Don’t Know What to Post

Staring at a blank caption box? You’re not alone. It’s tough to know how to pair your gorgeous photos with the right words.

Fix It: Create a content calendar. Plan themes for each week—like sharing your brand story, showcasing your product or service, or offering behind-the-scenes peeks. Pair these themes with your brand photos to tell a story that engages your audience.

You’re Waiting for “The Right Moment”

Perfectionism often sneaks in, and you might think, I’ll use these photos when I launch something big. But your audience wants to see you—right now.

Remember: There’s no perfect moment. Share your photos regularly to keep your brand top of mind for your audience.

You Don’t Know the Value of Your Photos

Your photos aren’t just pretty pictures—they’re a marketing powerhouse. They build trust, convey professionalism, and make your brand memorable.

What to Do: Think about how each image can tell a story, connect with your audience, or highlight your offerings. Use them strategically to align with your business goals.

Let’s Change That!

Brand photos should be working for you, not gathering digital dust. If you’ve struggled to use your photos, it might be time to revisit your strategy or invest in a shoot that truly reflects your brand.

Ready to create images you’ll actually want to use? Let’s make it happen.

Amy Crosby Photography serves Western Massachusetts and Southern New England. 413-827-6004.

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